In most countries - and movies - inmates make matches, stick stickers and do other manual labour to pass their time. But in Tihar Jail New Delhi they are doing things a little bit differently. Instead of merely doing manual labour, the inmates learn skills with which they could start a small business or find a job once they get released from jail. They make a whole bunch of stuff ranging from snacks to breads, from soaps to mens shirts. Not only do they learn a skill, but part of the profit generated from these products go to support the inmates' families. And the best part of it all, instead of anonymously producing all these things, Tihar Jail has started its own brand, TJ's. The brand is sold in TJ's brand stores and the brand is also seeking franchise opportunities. Soon all government run booze shops in Delhi will exclusively sell TJ's chips, so why get magic massala when you could be munching on a criminally tasty potato delight with a story instead?
